Challenges are identified. “Name your mountains” was the title of an workshop about framework conditions for innovation in Alpine Region. In Milano, March 21st/22nd participants from 7 countries meet to discuss needs for actions. Funding opportunities are given by Interreg for Alpine Space. Jürgen Raizner contributs with experiences in designing and implementing marcro-regional projects. Technology Transfer according the Steinbeis Model is a powerful tool to foster innovation in Alpine Space.